The Nordics

About the Nordic markets 

The Nordic markets include Sweden, Denmark, Norway, Finland and Iceland. In 2023, we welcomed around 154,000 Nordic tourists to the island of Ireland, who spent €107/£93 million during their time here and stayed 850,000 nights. On average, each Nordic tourist spent €691/£601 per trip. The Nordics were our ninth-largest source of overseas tourists and tenth-largest source of revenue.

Tourism Ireland’s Nordic office is in Copenhagen. We are active in Sweden, Denmark, Norway and Finland, with Sweden and Denmark representing the greatest prospects in the medium term. Our online promotions drive potential holidaymakers to our tailored Nordic subsite of Ireland.com (English language). We have an activity publicity programme in Sweden and Denmark; and we have relationships with key travel trade and airlines serving Ireland in all the Nordic countries. 

Air access

Direct flights from the Nordic capitals to Dublin are available year-round with Ryanair, SAS, Norwegian and Finnair. Widerøe operates a service from Bergen to Dublin.

Why you should you target the Nordic market 

Nordic holidaymakers are active tourists. They like to explore our historical sites and engage in multiple events and activities while on the island of Ireland. They are very comfortable speaking English and enjoy meeting Irish people. City breaks are a key attraction, with Dublin being a ‘must visit’ for over 70% of Nordic holidaymakers.  

Upcoming activity

Please check the Industry Opportunities section of our website on a regular basis, to find out what’s on offer and how you can be involved throughout the year. You can also register for email alerts for the latest information and upcoming opportunities. If you have any questions, please drop us a line – we're here to help.

 Further information about the Nordics