What are Overseas Events?
Overseas events are key platforms for our island of Ireland tourism industry partners to present their product or service to relevant audiences and to build relationships with key stakeholders, including travel trade buyers (tour operators, travel agents and wholesalers) in a specific market.
Industry can work with Tourism Ireland through the opportunities below.
B2B Overseas Events
Sales Missions
An overseas sales mission typically visits several cities in a specific market and involves a programme of one-to-one meetings with, and presentations to, the local travel trade buyers, as well as networking opportunities. Sales missions are most appropriate for industry who are actively doing business already within the market.
Workshops
A workshop typically involves a series of one-to-one, pre-arranged, timed meetings between island of Ireland tourism operators and international travel trade buyers who bring visitors at scale to Ireland. These commercial meetings establish relationships and help the tour operators set itineraries, determining the regions and communities their overseas clients will visit.
B2C and B2C Overseas Events
Webinars
Webinars – web-based seminars – are live, interactive online events that allow our tourism industry partners to present their product or service to a wide audience. Webinars can be B2B or B2C in nature, are typically delivered via platforms like Zoom or Microsoft Teams and include a Q&A session for audience engagement.
In-Person Events
In-person events take place in a specific market and allow our tourism industry partners from the island of Ireland to network face-to-face with international travel trade buyers and potential visitors. In-person events can be B2B or B2C in nature and often allow industry members to present their product and establish valuable relationships.