What are Overseas Events?
Overseas events are valuable platforms, delivered both in person and online, for tourism industry partners from the island of Ireland to showcase their products and services to targeted international audiences. These events also support the development of strategic relationships with key stakeholders in specific markets, including travel trade buyers such as tour operators, travel agents and wholesalers.
Tourism Ireland offers a range of opportunities for industry partners to participate in these events. Details are outlined below.
B2B Overseas Events
Sales Missions
An overseas sales mission typically involves visiting several cities in a specific market to engage directly with local travel trade buyers. These missions can involve a programme of meetings, presentations and networking opportunities with tour operators, travel agents and wholesalers. They are best suited to tourism businesses already active in the market and seeking to strengthen existing relationships or expand their reach.
Workshops and Trade Shows
Workshops and trade shows typically feature a series of scheduled, one-to-one meetings between tourism businesses from the island of Ireland and international travel trade buyers who bring visitors to our island at scale. These commercial meetings help establish and strengthen relationships and play a key role in shaping itineraries, determining the regions and experiences that overseas visitors will explore during their stay.
Webinars
Webinars – web-based seminars – are live, interactive online events that allow our tourism industry partners to present their product or service to a wide B2B audience. Delivered via platforms such as Zoom or Microsoft Teams, webinars typically include a Q&A session to encourage engagement and facilitate direct communication.
View related opportunities
B2C Overseas Events
Consumer Events
Consumer events take place in selected overseas markets and provide our tourism partners from the island of Ireland with the opportunity to showcase their products and experiences directly to potential visitors.