Great Britain
About the Great Britain market
Great Britain (GB) is the island of Ireland’s largest market, in terms of tourist numbers and nights, and the second-largest source of revenue. In 2024, we welcomed almost 4 million tourists from Great Britain to the island of Ireland, whose visits generated around €1.8/£1.6 billion in revenue. The average length of stay of a GB visitor was 4.8 nights; and the average spend was €454/£395.
The contribution of GB visitors to the regional and seasonal spread of visitors is significant, with around 44% of British visitors arriving between October and March.
The GB market also delivers repeat holidaymakers (54% in 2024) and, with research showing that repeat visitors are more likely to stay longer, spend more and venture beyond our cities into our regions, this makes their potential ‘lifetime value’ significant to our overall tourism economy.
Air and sea access
This is a wide choice of airlines flying from multiple gateways across Great Britain to nine different airports on the island of Ireland. There are several sailings each day from ferry ports in Great Britain, including from Cairnryan, Holyhead, Fishguard, Liverpool and Pembroke. With excellent access links, short journey times and the benefit of the Common Travel Area, the island of Ireland is an ideal close-to-home choice for GB holidaymakers.
Why should you target this market?
In an ever-changing and competitive market, we will work with you to select the marketing opportunity that’s right for you and support you in promoting your business, drive bookings and grow relationships from this all-important market.
Upcoming activity
Please check the Industry Opportunities section of our website on a regular basis, to find out what’s on offer and how you can be involved throughout the year. You can also register for email alerts for the latest information and upcoming opportunities. If you have any questions, please drop us a line – we're here to help.
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