What are Partnership Programmes?
Tourism Ireland is committed to working collaboratively with our industry partners to support the growth of their business in overseas markets. Through a range of structured partnership programmes, we offer both new and established opportunities to promote tourism offerings from the island of Ireland to international audiences.
Industry can work collaboratively with Tourism Ireland through the opportunities detailed below.
Partnership Programmes
B2B Partnership Programmes
Co-operative Partnerships
Tourism Ireland actively seeks co-operative partnerships with airlines, sea carriers, island of Ireland tourism industry stakeholders and tour operators. These partnerships involve close collaboration to finance, plan, deliver and assess joint marketing campaigns, aimed at driving incremental traffic and sales. Campaigns are co-funded, with Tourism Ireland contributing up to 50% of the total investment, including VAT.
Proposals for co-operative engagement are welcomed throughout the year and are evaluated based on their potential to sustainably grow tourism, increase overseas visitor numbers and deliver added value – such as incremental bed nights — to the island of Ireland.
ITOA Co-operative Partnership
The Inbound Tourism Operators Association of Ireland (ITOA) represents Ireland’s inbound tour operators, destination management companies (DMCs), handling agents and professional conference organisers (PCOs). Its members design and deliver tailored programmes and itineraries for escorted tour groups, individual travellers and business tourists, including those visiting for incentive travel, corporate meetings and conferences.
Paid Partnerships Programmes
Tourism Ireland’s marketing teams package co-operative, digital and media partnership programmes that provide value for money for industry partners and are available throughout the year. These packages can include both internal and external channels, such as promoted placement on Ireland.com, social media features, offers, features in ezines and more. Typically, our larger markets apply a tiered system of gold, silver and bronze packages, ensuring there are ample opportunities for industry partners of all sizes. Partnership programmes usually have limited space, so apply early to avoid disappointment.