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Market Reviews

Tourism Ireland periodically reviews our markets/market areas, to ensure that we are maximising opportunities and taking the right approach to our marketing of the island of Ireland overseas.

These reviews provide useful insights into our changing markets.

Click on the links below to download our most recent Market Reviews.

Opens in new window Great Britain Market Review – A Strategy for Growth 2019-2025 PDF | 36.48MB Opens in new window US Market Review – A Strategy for Growth 2018-2025 PDF | 2.59MB Opens in new window German Market Review – A Strategy for Growth 2018-2025 PDF | 4.47MB