Australia and New Zealand
About the Australian and New Zealand markets
In 2025, we welcomed around 156,000 tourists from Australia and New Zealand to the island of Ireland, who spent €214/£186 million. On average, each tourist from Australia and New Zealand spent €1,374/£1,195 per trip. Australia and New Zealand combined were our seventh-largest source of overseas revenue and ninth-largest source of overseas visitors.
Air access
There are several one-stop services from Australia and New Zealand to the island of Ireland operated by various airlines, including Emirates, Etihad Airways and Qatar Airways, all connecting through the Middle East.
Why should you target this market?
Australian and New Zealand holidaymakers are active tourists. They like to explore our historical sites and engage in multiple events and activities while on the island of Ireland. Australian and New Zealand holidaymakers stay for an average of 9.8 nights on the island of Ireland. Those visiting Northern Ireland stay for an average of 4.5 nights.
Upcoming activity
Please check the Industry Opportunities section of our website on a regular basis, to find out what’s on offer and how you can be involved throughout the year. You can also register for email alerts for the latest information and upcoming opportunities. If you have any questions, please drop us a line – we're here to help.
.png?sfvrsn=fe22d32f_0 "Untitled design (3)")
