Australia
About the Australian market
In 2023, we welcomed around 142,000 Australian tourists to the island of Ireland, who spent €210/£183 million. On average, each Australian tourist spent €1,482/£1,290 per trip. Australia was our seventh-largest source of overseas revenue and sixth-largest source of nights.
Air access
There are several one-stop services from Australia to the island of Ireland operated by various airlines, including Emirates, Etihad Airways and Qatar Airways, all connecting through the Middle East.
Why should you target this market?
Australian holidaymakers are active tourists. They like to explore our historical sites and engage in multiple events and activities while on the island of Ireland. Australian holidaymakers stay for an average of 14.9 nights on the island of Ireland. Those visiting Northern Ireland stay for an average of 7.5 nights.
Upcoming activity
Please check the Industry Opportunities section of our website on a regular basis, to find out what’s on offer and how you can be involved throughout the year. You can also register for email alerts for the latest information and upcoming opportunities. If you have any questions, please drop us a line – we're here to help.
.png?sfvrsn=fe22d32f_0 "Untitled design (3)")
