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  1. Home
  2. Research and Insights
  3. Market Profiles
Research and Insights
  • Tourism Key Facts
  • Situation and Outlook Analysis Reports (SOAR)
  • Visitor Facts and Figures
  • Market Profiles
  • Market Reviews
  • Sentiment Tracker Research
  • COVID-19 Tracker Research

Market Profiles

 

Market Profiles summarise tourism trends amongst holidaymakers to the island of Ireland.

They also contain valuable consumer insights and details on Tourism Ireland's marketing activities in each market.

Click on the links below to download the latest Market Profile documents.

Spain Market Profile 2019 v1.0 PDF | 766KB Great Britain Market Profile PDF | 651KB USA Market Profile PDF | 392KB Canada Market Profile PDF | 637KB Germany Market Profile PDF | 710KB France Market Profile PDF | 642KB Spain Market Profile PDF | 681KB Italy Market Profile PDF | 592KB The Netherlands Market Profile PDF | 553KB Nordics Market Profile PDF | 611KB Australia & New Zealand Market Profile PDF | 471KB GCC Snapshot PDF | 525KB China Snapshot PDF | 1.05MB India Snapshot PDF | 334KB
Useful Links
Tourist Boards
  • Fáilte Ireland
  • Tourism Northern Ireland
Tourism websites
  • Ireland.com
  • discoverireland.ie
  • discovernorthernireland.com
Tourist industry representative bodies
  • Irish Tourist Industry Confederation
  • Irish Hotels Federation
  • Northern Ireland Hotel Federation
  • Northern Ireland Tourism Alliance
Government websites
  • North South Ministerial Council
  • Department for the Economy
  • Department of Tourism, Culture, Arts, Gaeltacht, Sport and Media
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