Market Profiles
Market Profiles summarise tourism trends amongst holidaymakers to the island of Ireland.
They also contain valuable consumer insights and details on Tourism Ireland's marketing activities in each market.
Click on the links below to download the latest Market Profile documents.
Opens in new window Australia & New Zealand Market Profile 2024 PDF | 1.05MB Opens in new window Australia & New Zealand Market Profile 2024 - Accessible PDF | 201KB Opens in new window Belgium Market Profile 2024 PDF | 992KB Opens in new window Belgium Market Profile 2024 - Accessible PDF | 144KB Opens in new window Canada Market Profile 2024 PDF | 1.04MB Opens in new window Canada Market Profile 2024 - Accessible PDF | 156KB Opens in new window France Market Profile 2024 PDF | 1.04MB Opens in new window France Market Profile 2024 - Accessible PDF | 167KB Opens in new window Germany Market Profile 2024 PDF | 1.03MB Opens in new window Germany Market Profile 2024 - Accessible PDF | 164KB Opens in new window Great Britain Market Profile 2024 PDF | 1.04MB Opens in new window Great Britain Market Profile 2024 - Accessible PDF | 225KB Opens in new window Italy Market Profile 2024 PDF | 1.05MB Opens in new window Italy Market Profile 2024 - Accessible PDF | 156KB Opens in new window Netherlands Market Profile 2024 PDF | 1.02MB Opens in new window Netherlands Market Profile 2024 - Accessible PDF | 163KB Opens in new window Nordics Market Profile 2024 PDF | 1.05MB Opens in new window Nordics Market Profile 2024- Accessible PDF | 157KB Opens in new window Spain Market Profile 2024 PDF | 1.05MB Opens in new window Spain Market Profile 2024 - Accessible PDF | 159KB