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  1. Home
  2. Research and Insights
  3. Market Profiles
Research and Insights
  • Tourism Key Facts
  • Situation and Outlook Analysis Reports (SOAR)
  • Visitor Facts and Figures
  • Market Profiles
  • Market Reviews
  • Overseas Sentiment Research
  • Overseas Marketing Segmentation 

Market Profiles

Dunquin Pier, Co Kerry

 

Market Profiles summarise tourism trends amongst holidaymakers to the island of Ireland.

They also contain valuable consumer insights and details on Tourism Ireland's marketing activities in each market.

Click on the links below to download the latest Market Profile documents.

Opens in new window Australia and New Zealand Market Profile 2025 PDF | 929KB Opens in new window Austria Market Profile 2025 PDF | 956KB Opens in new window Belgium Market Profile 2025 PDF | 956KB Opens in new window Canada Market Profile 2025 PDF | 969KB Opens in new window France Market Profile 2025 PDF | 976KB Opens in new window Germany Market Profile 2025 PDF | 969KB Opens in new window Great Britain Market Profile 2025 PDF | 1.02MB Opens in new window Italy Market Profile 2025 PDF | 979KB Opens in new window Netherlands Market Profile 2025 PDF | 966KB Opens in new window Nordics Market Profile 2025 PDF | 969KB Opens in new window Spain Market Profile 2025 PDF | 976KB Opens in new window Switzerland Market Profile 2025 PDF | 962KB Opens in new window USA Market Profile 2025 PDF | 987KB
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