Market Profiles
Market Profiles summarise tourism trends amongst holidaymakers to the island of Ireland.
They also contain valuable consumer insights and details on Tourism Ireland's marketing activities in each market.
Click on the links below to download the latest Market Profile documents.
Opens in new window Australia Market Profile 2023 PDF | 976KB Opens in new window Canada Market Profile 2023 PDF | 1.13MB Opens in new window France Market profile 2023 PDF | 1.03MB Opens in new window Germany Market Profile 2023 PDF | 1.03MB Opens in new window Great Britain Market Profile 2023 PDF | 1.13MB Opens in new window Italy Market Profile 2023 PDF | 1.14MB Opens in new window Spain Market Profile 2023 PDF | 1.13MB Opens in new window The Netherlands Market Profile 2023 PDF | 1.1MB Opens in new window The Nordics Market Profile 2023 PDF | 1.15MB Opens in new window US Market Profile 2023 PDF | 1.12MB