Germany
About the German market
Germany is the third-largest market for overseas tourism to the island of Ireland and our largest source market from Mainland Europe. In 2023, we welcomed more than 463,000 German tourists to the island of Ireland, whose visits were worth over €430/£374 million to our economy.
Germany is the second-largest outbound travel market in the world, with German residents making around 67 million trips abroad every year, mainly within Europe. Almost 53 million Germans travelled overseas in 2023, staying longer than five nights.
Air access
Ireland enjoys good air connectivity with Germany. Four airlines – Aer Lingus, Ryanair, Lufthansa and Eurowings – operating from 10 German airports deliver good, year-round connectivity. Given the decentralised, federal nature of the German state, direct air services to the island of Ireland from as many key cities as possible are very important. Direct flights to three regional airports – Kerry, Knock and Cork – in summer the summer months give our German visitors the option of arriving directly on the Wild Atlantic Way.
How to work in the German market
In an ever-changing and competitive market, we will work with you to select the marketing opportunity that’s right for you and support you in promoting your business, drive bookings and grow relationships from this all-important market.
Upcoming activity
Please check the Industry Opportunities section of our website on a regular basis, to find out what’s on offer and how you can be involved throughout the year. You can also register for email alerts for the latest information and upcoming opportunities. If you have any questions, please drop us a line – we're here to help.
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