DACH countries (Germany, Austria, Switzerland)
Germany
About the German market
Germany is our third-largest source market – for overseas revenue, nights and tourists – and our largest source market from Mainland Europe. In 2024, we welcomed more than 480,000 German tourists to the island of Ireland, whose visits were worth over €464/£403 million to our economy. The average length of stay of a German tourist was 7.9 nights; and the average spend was €965/£7840 per trip.
Air access
Ireland enjoys good air connectivity with Germany. Four airlines – Aer Lingus, Ryanair, Lufthansa and Eurowings – operating from eight German airports deliver good, year-round connectivity. Given the decentralised, federal nature of the German state, direct air services to the island of Ireland from as many key cities as possible are very important. Direct flights to three regional airports – Kerry, Knock and Cork – in the summer months give our German visitors the option of arriving directly on the Wild Atlantic Way.
How to work in the German market
In an ever-changing and competitive market, we will work with you to select the marketing opportunity that’s right for you and support you in promoting your business, drive bookings and grow relationships from this all-important market.
Upcoming activity
Please check the Industry Opportunities section of our website on a regular basis, to find out what’s on offer and how you can be involved throughout the year. You can also register for email alerts for the latest information and upcoming opportunities. If you have any questions, please drop us a line – we're here to help.
Switzerland and Austria
About the Swiss and Austrian markets
In 2024, we welcomed around 95,000 Swiss tourists to the island of Ireland, who spent almost €106/£93 million during their time here. Switzerland was the island’s twelfth-largest source of overseas tourists and eleventh-largest source of overseas revenue. On average, each Swiss tourist spent €1,116/£971 per trip and stayed 7.8 nights on the island of Ireland.
We welcomed around 38,000 Austrian tourists to the island of Ireland, who spent almost €35/£30 million. On average, each Austrian tourist spent €921/£801 per trip and stayed 6.7 nights.
How to work in the Swiss and Austrian markets
In an ever-changing and competitive market, we will work with you to select the marketing opportunity that’s right for you and support you in promoting your business, drive bookings and grow relationships from this all-important market.
Upcoming activity
Please check the Industry Opportunities section of our website on a regular basis, to find out what’s on offer and how you can be involved throughout the year. You can also register for email alerts for the latest information and upcoming opportunities. If you have any questions, please drop us a line – we're here to help.
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