What is your market?
Tourism Ireland has developed a detailed and in-depth understanding of our key markets and the best-prospects consumers within them, as well as any significant changes taking place, which we are happy to share with our partners in the industry.
Explore our markets
Click on an area of the world that represents your market and we'll take you to the highlights from that market. Or you can scroll down the page to pick and choose from some of our key markets area.
Key market areas
In this section, you will find details of market performance, insights into market trends and consumer behaviour, examples of Tourism Ireland’s marketing activity in key markets, information on how to become involved with us in marketing your own product or service overseas, and contact details for further information.