Global Marketing Campaigns

Marketing the island of Ireland overseas

Tourism Ireland promotes the island of Ireland in 15+ markets across Great Britain, North America, Mainland Europe, Australia and nascent markets. Our extensive and targeted programme of activity includes advertising, publicity, digital marketing, social and Gen AI, as well as co-operative promotions with airlines, sea carriers and other key travel partners – reaching potential visitors in the channels where they research holidays today. Our global campaigns create 1.2 billion quality opportunities to see (reach) each year and our publicity activity creates 1.6 billion opportunities to see.