Global Marketing Campaigns

Marketing the island of Ireland overseas

Tourism Ireland undertakes world-class marketing programmes in 14 markets across Great Britain, North America, Mainland Europe and Australia. Our extensive and targeted programme of activity includes advertising, overseas publicity, social media and digital marketing, as well as co-operative promotions with airlines, sea carriers and other key travel partners. Our global campaigns create 1 billion opportunities to see each year and our publicity activity creates 1.6 billion opportunities to see.