Tourism Ireland’s virtual industry update to hear what compels overseas visitors to choose the island of Ireland

You are invited to join our next virtual industry update, which digs into understanding consumers in eight of our key source markets.

Tourism Ireland’s latest programme of research was commissioned to understand the current views of consumers regarding international travel and what would compel them to choose the island of Ireland. We partnered with RED C to conduct an online survey among thousands of potential holidaymakers in Great Britain, the United States, Germany, France, Italy, Spain, Canada and, for the first time, the Netherlands.

Date: Tuesday 2nd September 2025
Time: 11:00
RSVP: Please register here by Monday 1st September 2025

Tourism Ireland’s 2026 Marketing Plans Launches

Dublin
Date: Monday, 19th January, 2026
Venue: Clayton Hotel Burlington Road
Registration: 10am

Belfast
Date: Wednesday, 21st January, 2026
Venue: ICC Belfast
Registration: 9:30am

Format: a plenary session will be followed by a number of breakout sessions with Tourism Ireland market teams and our Overseas Business Exchange (a workshop with one-to-one, pre-scheduled appointments with Tourism Ireland teams).

Full details on how to register will be published here later this autumn.