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Colourful umbrellas hanging above city street in Cathedral Quarter, Belfast, Co Antrim

Industry Events

Tourism Ireland’s virtual season update and upcoming St Patrick's 2026 programme overview

Our virtual industry briefing will include a season update and the opportunity to hear all about our St Patrick's 2026 programme of promotions and how you can get involved.

Tourism Ireland will undertake a major programme of media, travel trade and consumer promotions to capitalise on Ireland’s heightened profile around 17th March. Tourism Ireland’s programme will span Great Britain, Mainland Europe, North America and Australia.

Date:                        Tuesday 10th March 2026
Time:                        11:30am 
RSVP:                      Please register by Monday 9th March 2026


Register here.