Italy
About the Italian market
In 2024, we welcomed around 254,000 Italian tourists to the island of Ireland, who spent €233/£203 million during their time here. On average, each Italian tourist spent €916/£797 per trip. Around three-quarters (72%) stayed four or more nights on the island of Ireland. Italy is our sixth-largest source of overseas revenue and tourists and our eighth-largest source of overseas nights.
Why you should target the Italian market
Italian holidaymakers are active tourists. They like to explore our historical sites and engage in multiple events and activities while on the island of Ireland. In 2024, the majority (97%) of Italian holidaymakers travelled independently and a third (34%) used a car while on the island of Ireland.
Upcoming activity
Please check the Industry Opportunities section of our website on a regular basis, to find out what’s on offer and how you can be involved throughout the year. You can also register for email alerts for the latest information and upcoming opportunities. If you have any questions, please drop us a line – we're here to help.
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