Italy
About the Italian Market
In 2023, we welcomed around 229,000 Italian tourists to the island of Ireland, who spent €192/£167 million during their time here and stayed 2.1 million nights. On average, each Italian tourist spent €840/£730 per trip. Italy was our sixth-largest source of overseas tourists and eighth-largest source of revenue.
Why you should target the Italian market
Italian holidaymakers are active tourists. They like to explore our historical sites and engage in multiple events and activities while on the island of Ireland. In 2023, the majority (98%) of Italian holidaymakers travelled independently and almost one third (32%) used a car.
Upcoming activity
Please check the Industry Opportunities section of our website on a regular basis, to find out what’s on offer and how you can be involved throughout the year. You can also register for email alerts for the latest information and upcoming opportunities. If you have any questions, please drop us a line – we're here to help.
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