France
About the French market
France is our fourth-largest source market – for overseas revenue, nights and tourists. In 2023, we welcomed 395,000 French tourists to the island of Ireland. Revenue generated by French visitors that year was €362/£315 million.
Tourism Ireland focuses its resources on targeting ‘Enrichment Explorer’ holidaymakers in France. These account for around 25% of French outbound holidaymakers. ‘Enrichment Explorers’ are passionate about travelling and going off the tourist trail to enjoy the most authentic experiences. Forty-two per cent (42%) of all holidaymakers from France in 2023 were under 35 years old.
Typically, around two-thirds (66%) of French holidaymakers visit between April and September. French tourists are important for regional tourism, with around 47% of them being more likely to overnight in areas outside Dublin. The French market has a repeat visitor rate greater than 30%.
How to work in the French market
In an ever-changing and competitive market, we will work with you to select the marketing opportunity that’s right for you and support you in promoting your business, drive bookings and grow relationships from this all-important market.
Upcoming activity
Please check the Industry Opportunities section of our website on a regular basis, to find out what’s on offer and how you can be involved throughout the year. You can also register for email alerts for the latest information and upcoming opportunities. If you have any questions, please drop us a line – we're here to help.
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