Belgium and the Netherlands

About the Belgian and Dutch markets

In 2024, we welcomed around 238,000 Dutch tourists who spent over €177/£154 million during their time here. The Netherlands was the island's seventh-largest source of overseas tourists and tenth-largest source of overseas revenue and nights. On average, each Dutch tourist spent €743/£646 per trip and stayed 6.4 nights on the island of Ireland.

We welcomed around 77,000 Belgian tourists who spent almost €54/£47 million, in 2024. Belgium was our thirteenth-largest source of overseas tourists and fourteenth-largest source of overseas revenue. On average, each Belgian tourist spent €702/£611 per trip and stayed 6.4 nights.

Air access

There is excellent direct air connectivity from the Netherlands and Belgium to the island of Ireland. Aer Lingus, Ryanair and KLM operate services from Amsterdam to Dublin and Cork. KLM and easyJet operate from Amsterdam to Belfast. Ryanair and Aer Lingus operate from Brussels and Brussels Charleroi to Dublin.

Why you should target the Belgian and Dutch markets

Belgian and Dutch travellers are active tourists. They like to explore our historical and cultural sites and engage in hiking, cycling and nature-based activities while on the island of Ireland. They are very comfortable speaking English. City breaks are a key attraction, with Dublin being a ‘must visit’ for 61% of Dutch and 63% of Belgian tourists.

Upcoming activity

Please check the Industry Opportunities section of our website on a regular basis, to find out what’s on offer and how you can be involved throughout the year. You can also register for email alerts for the latest information and upcoming opportunities. If you have any questions, please drop us a line – we're here to help.