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Co-operative Partnerships

Tourism  Ireland  aims  to  carry  out  co-operative  marketing  activity  with  partners to support the overall  mandate of the  organisation  to  grow  tourism sustainably to the island  of  Ireland  and  assist  Northern  Ireland  to  reach  its  tourism  potential.  Tourism Ireland seeks to partner with organisations who are willing to co-invest in campaign activity  to  drive  sales.  In  engaging  in  these  partnerships,  Tourism  Ireland  seeks  to combine the motivational appeal of destination promotion with a partner’s ability to offer an  aspect  of  an  island  of  Ireland  holiday,  at  a  competitive  price  to  convert consumer interest in visiting. To achieve  this,  Tourism  Ireland  proactively  seeks  partnerships  with  airlines,  sea carriers,  island  of  Ireland  industry  and  tour  operators. Tourism  Ireland proactively invites proposals for partnership from key partners. Co-operative  marketing is  marketing  activity  involving  Tourism Ireland  and  one  or more  partner  stakeholder,  where  we  finance,  plan,  run  and  evaluate  a  campaign together, to reach dual or complementary goals.

Additionally,  all prospective partners may submit proposals for co-operative engagement at any point throughout the year. Proposals are evaluated on their potential to drive tourism recovery sustainably, and over time, grow incremental visitors and/or bed nights to the island of Ireland.

GB - Travelzoo Dublin Campaign
Great Britain Advertising and Marketing From: 27/09/2024; To: 06/12/2024 free
Tourism Ireland in Great Britain (GB) is partnering with Travelzoo to promote short stays to Dublin in Q3/4 2024. If you’re interested in your property being featured in this promotion, please contact Sebastian Staszewski, sstaszewski@travelzoo.com, for further information.
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GB Travelzoo Northern Ireland Campaign
Great Britain Advertising and Marketing From: 02/03/2024; To: 31/03/2024 Free
Tourism Ireland in Great Britain (GB) is partnering with Travelzoo to promote holidays to Northern Ireland. If you’re interested in your tourism business being featured in this promotion please contact Travelzoo for further information.
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GB- Air Co-Operative Campaigns 2024
Great Britain Advertising and Marketing From: 14/12/2023; To: 31/12/2024 Opened for registration €20,000 * combined carrier and TI contribution
Air Carrier co-op campaigns in Great Britain
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GB- Sea Co-Operative Campaigns 2024
Great Britain Advertising and Marketing From: 14/12/2023; To: 31/12/2024 Opened for registration €20,000 * combined sea carrier and TI contribution
Sea Carrier co-op campaigns in Great Britain
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GB- Island of Ireland Co-Operative Campaigns 2024
Great Britain Advertising and Marketing From: 15/12/2023; To: 31/12/2024 Opened for registration Min joint spend of €5,000 TBC
Island of Ireland Co-Operative campaigns within Great Britain
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Nordic Industry Co-Op
Nordics Advertising and Marketing From: 19/12/2023; To: 30/12/2024 minimum €1000
We match your planned media spend 50:50 across digital channels in the Nordics to give your campaign an extra push.
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BeNe - Co-op Campaigns with Tour Operators
Belgium and The Netherlands Partnership Programmes From: 01/01/2024; To: 01/12/2024 From €2,000
Co-op marketing opportunity for BeNe Travel Trade in Belgium and/or the Netherlands.
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BeNe - Co-op Campaigns for Industry
Belgium and The Netherlands Partnership Programmes From: 01/01/2024; To: 01/12/2024 From €1,000
Co-operative campaign opportunity for island of Ireland industry
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GB Holiday Pirates Winter in Dublin campaign
Great Britain Advertising and Marketing From: 01/12/2022; To: 06/01/2023 Free
Tourism Ireland (GB) and Holiday Pirates are partnering for a Winter in Dublin campaign, targeting Holiday Pirates’ GB audience with great holiday inspiration and deals to book a winter city break to Dublin, highlighting events such as New Year’s Festival and Temple Bar Tradfest.
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