Co-operative Partnerships

Tourism Ireland actively seeks co-operative partnerships with airlines, sea carriers, island of Ireland tourism industry stakeholders and tour operators. These partnerships involve close collaboration to finance, plan, deliver and assess joint marketing campaigns, aimed at driving incremental traffic and sales. Campaigns are co-funded, with Tourism Ireland contributing up to 50% of the total investment, including VAT.

Proposals for co-operative engagement are welcomed throughout the year and are evaluated based on their potential to sustainably grow tourism, increase overseas visitor numbers and deliver added value – such as incremental bed nights — to the island of Ireland.