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Paid Partnership Programmes

Tourism Ireland’s marketing teams package together co-operative, digital and media partnership programmes that provide value for money for industry and are available throughout the year. These packages can include both internal and external channels such as promoted placement on, social media features, offers, features in ezines and more. Typically, our larger markets apply a tiered system of gold, silver and bronze packages ensuring that there are ample opportunities for all sizes of industry partners. Partnership Programmes usually have limited space available so apply early to avoid disappointment.

B2B media partnerships, e-zines and press releases
Canada Advertising and Marketing From: 01/02/2023; To: 31/12/2023 Opened for registration Free
News and offers included in monthly communication
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Canada Industry Partnership Programme 2023
Canada Partnership Programmes From: 20/03/2023; To: 31/01/2024 You may participate at 2 different levels: Platinum Level $12,000 / €9,000 / £7,700 Gold Level $7,500 / €5,600 / £4,800 Placement is weighted based on investment level and opportunities for Partnership
Rebuilding sustainable growth while turning lookers into bookers
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Spain Content Partnership Digital Package
Spain Advertising and Marketing From: 31/12/2022; To: 30/12/2023 Opened for registration €900
We have lots of ways you can get included in our Digital Activities throughout the year; social media posts, sponsored competitions, e-zines and offers on the website to name but a few.     Get involved in our Digital bundles which provide the perfect opportunity to promote your company and offers, reaching an engaged Spanish audience across all our channels.     We have 1m visitors to our website on an annual basis and have built up loyal social media communities; 332K Facebook fans, 126K Instagram followers and 39K Twitter followers. 
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2023 U.S. Industry Partnership Programme
United States Partnership Programmes From: 01/02/2023; To: 31/12/2023 $5,000 / $15,000 / $30,000
The U.S. Industry Partnership Program is designed to turn ‘lookers into bookers’ and drive higher levels of conversion by placing your travel packages in front of targeted prospective travelers throughout the consumer journey to deliver referrals. The digital marketing program offers year-round exposure for vacation programs across owned and third-party platforms.
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