Paid Partnership Programmes
Tourism Ireland’s marketing teams package co-operative, digital and media partnership programmes that provide value for money for industry partners and are available throughout the year. These packages can include both internal and external channels, such as promoted placement on Ireland.com, social media features, offers, features in ezines and more. Typically, our larger markets apply a tiered system of gold, silver and bronze packages, ensuring there are ample opportunities for industry partners of all sizes. Partnership programmes usually have limited space, so apply early to avoid disappointment.
Australia and New Zealand - Partnership Programme 2026
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Australia and New Zealand
Partnership Programmes
From: 23/03/2026; To: 27/11/2026
Opened for registration
€5,500 / £4,620
The Industry Partnership Programme is designed to turn ‘lookers into bookers’ and boost conversion by showcasing your travel packages and offers to targeted travelers, providing exposure during key booking and planning periods.
DACH (Germany, Austria & Switzerland) – Air & Sea Carrier Co-Operative Campaigns 2026
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Germany
Partnership Programmes
From: 21/01/2026; To: 30/12/2026
Opened for registration
Depending on Agreement
Air & Sea Carrier co-operative campaigns in DACH throughout 2026
Great Britain - Partnership Programme 2026
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Great Britain
Partnership Programmes
From: 01/01/2026; To: 31/12/2026
Opened for registration
Minimum Spend: €10,000. Packages ranging from €10k to €150k+
Reach an engaged Great Britain audience via Tourism Ireland's Great Britain partnership programme
United States - Consumer Partnership Program 2026
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United States
Partnership Programmes
From: 01/01/2026; To: 31/12/2026
Gold: $32,000, Silver: $16,500, Bronze: $6,000
Apply now to join Tourism Ireland’s annual Consumer Partnership Program, designed to drive conversions and turn ‘lookers into bookers’.