Paid Partnership Programmes

Tourism Ireland’s marketing teams package co-operative, digital and media partnership programmes that provide value for money for industry partners and are available throughout the year. These packages can include both internal and external channels, such as promoted placement on Ireland.com, social media features, offers, features in ezines and more. Typically, our larger markets apply a tiered system of gold, silver and bronze packages, ensuring there are ample opportunities for industry partners of all sizes. Partnership programmes usually have limited space, so apply early to avoid disappointment.

Australia and New Zealand Partnership Program 2026

Australia and New Zealand Partnership Programmes From: 23/03/2026; To: 27/11/2026 €5,500 / £4,620

The Industry Partnership Program is designed to turn ‘lookers into bookers’ and boost conversion by showcasing your travel packages and offers to targeted travelers, providing exposure during key booking and planning periods.

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Great Britain - Partnership Programme 2026

Great Britain Partnership Programmes From: 04/12/2025; To: 07/12/2026 Opened for registration TBC

Reach an engaged Great Britain audience via Tourism Ireland's Great Britain partnership programme

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United States - Consumer Partnership Program 2026

United States Partnership Programmes From: 01/01/2026; To: 31/12/2026 Gold: $32,000, Silver: $16,500, Bronze: $6,000

Apply now to join Tourism Ireland’s annual Consumer Partnership Program, designed to drive conversions and turn ‘lookers into bookers’.

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