Divisions

Tourism Ireland has three operational divisions

1. Markets Division

The Markets Division develops and implements overseas marketing campaigns in Great Britain, North America, Mainland Europe and Australia. Tourism Ireland's teams in 16 market offices, and representatives in a further two markets, carry out comprehensive programmes of activity designed to inspire and motivate overseas consumers to choose the island of Ireland for a holiday or short break. The division also works to achieve additional growth for Northern Ireland and to assist it in realising its tourism potential. 

2. Central Marketing Division

The Central Marketing Division consists of the following departments: Strategy & Insights helps shape Tourism Ireland’s strategic direction and carries out research and analysis on market trends and consumer behaviours in markets across the world; Customer Engagement and eMarketing works with both Tourism Ireland market teams overseas and with industry suppliers to engage directly with consumers who wish to know more about the island of Ireland as a holiday destination; Marketing Communications and Content manages the development, implementation and evaluation of the island of Ireland tourism brand marketing programme, including Tourism Ireland’s global advertising campaigns and overseas publicity programme, as well as the generation and sourcing of features, articles and other content to inspire and motivate potential visitors overseas to choose the island of Ireland for holidays; Business Partnership develops, coordinates and implements B2B trade engagement strategies with Tourism Ireland’s overseas market teams in the areas of air and sea access, leisure, luxury, golf and outdoor activities, and supports industry partners on the island to engage with our marketing platforms overseas.

3. Corporate Services Division

The Corporate Services Division supports the implementation of Tourism Ireland's corporate and operating plans across the organisation through its Corporate and Industry Communications, Finance, Human Resources, Northern Ireland Stakeholder Engagement, Information Communications Technology (ICT) & Data Protection departments.