‘Fill your heart with Ireland’ campaign
Tourism Ireland’s global campaign – ‘Fill your heart with Ireland’ – is live in our key tourism markets, including Great Britain, the United States, Canada, Germany, France, Spain, Italy, the Netherlands and the Nordic countries. The ‘Fill your heart with Ireland’ campaign is all about celebrating the different ways in which the island of Ireland fills the hearts of our visitors and of locals – and inviting potential holidaymakers to come and experience those for themselves. It’s an advocacy-led campaign – with the advocates, or personalities starring in the ads, sharing the things about Ireland which fill their hearts and dialling up what differentiates Ireland from other destinations. The ads are shining a spotlight on Ireland’s characters, character and culture, through engaging personal anecdotes told by those who love it best – its stars, local characters and visitors. The campaign includes ads which feature actresses Sharon Horgan, from Bad Sisters, and Saoirse-Monica Jackson and Jamie-Lee O'Donnell, from Derry Girls.
The ‘Fill your heart with Ireland’ ads are running on multiple channels – including TV, cinema, online and outdoor. The ads are also being shared on Tourism Ireland’s social media platforms, including YouTube, Instagram, Facebook and TikTok.
The campaign will create 1 billion quality opportunities to see in 2024.
