Screen Tourism
Film and TV are recognised as strong influencers on prospective visitors and in recent years – given that the island of Ireland has provided a backdrop for many popular films and TV shows – there have been many opportunities for Tourism Ireland to leverage this area.
Screen tourism opportunities leveraged by Tourism Ireland in 2023 included opportunities around popular movies and TV shows filmed here, such as The Banshees of Inisherin, Dungeons & Dragons: Honor Among Thieves, Vikings: Valhalla and Derry Girls.
Tourism Ireland's promotional campaign to leverage the success of The Banshees of Inisherin saw Tourism Ireland – in conjunction with Searchlight Pictures – create a short, behind-the-scenes featurette, or video, using footage shot during filming. In creating the featurette, Tourism Ireland’s aim was to highlight the stunning scenery of the West of Ireland and to remind cinema goers overseas that The Banshees of Inisherin was shot on location here. The campaign ran on YouTube in 12 countries: the United States, Great Britain, France, Spain, Italy, the Netherlands, Norway, Sweden, Denmark, Finland, Canada and Australia. There were 29 million completed views of the featurette.
2024 screen tourism opportunities to date have included the Netflix film Irish Wish and season two of the critically acclaimed TV series The Tourist, which was shot on location here. The beautiful scenery of Ireland has been wowing viewers of The Tourist, and to leverage this fantastic opportunity, Tourism Ireland created a short behind-the-scenes film. It was shared with Tourism Ireland’s millions of fans and followers on social media.
