Consumer Events

Consumer events take place in selected overseas markets and provide our tourism partners from the island of Ireland with the opportunity to showcase their products and experiences directly to potential visitors.

Global - DP World Tour 2026

Global Overseas Events From: 01/01/2026; To: 31/12/2027 TBC

Tourism Ireland will have a presence at a number of tournaments across the DP World Tour and will be recruiting industry partners to join us at our ‘Golf in Ireland’ stands.

Golf in Ireland

Great Britain - BMW PGA Championship 2026

Great Britain Overseas Events From: 08/12/2025; To: 31/12/2026 €125-£110 plus VAT- TBC

BMW PGA Wentworth is Tourism Ireland's key golf consumer show. Allowing you to showcase your tourism business to over 100,000 GB golf consumers.

Giant's Causeway, Co Antrim

Great Britain - St Patrick's Day Glasgow 2026

Great Britain Overseas Events From: 01/03/2026; To: 30/03/2026 TBC

Tourism Ireland will host a consumer promotion to coincide with the 2026 St Patrick's Festival in Glasgow. 

Trad music playing at Tourism Ireland stand during Ireland Week

France - Experience Ireland 2026 - Ireland Week 2026

France Overseas Events From: 10/03/2026; To: 10/03/2026 €300 + VAT / £260 + VAT

In 2026, Ireland Week will feature a week-long celebration of the culture of Ireland, to coincide with St. Patrick's Day. Island of Ireland industry partners are invited to participate in B2B and B2C events in Italy, France and Spain.

Presentation at a lunch and Learn sales mission

France - Lunch and Learn series – Lyon, Rennes, Nantes 2026

France Overseas Events From: 23/02/2026; To: 25/02/2026 300€ + VAT / £265 + VAT. All additional costs associated with attending the event are the responsibility of individual participating partner. Each partner will receive recommendations to book their accommodation and train

Island of Ireland industry partners will present their offer to 20 trade buyers in each city (Lyon, Rennes and Nantes).

A team photograph taken at PGA golf show.

United States - PGA Show 2026

United States Overseas Events From: 20/01/2026; To: 23/01/2026 €2,500 / £2,200

The PGA Show brings together PGA Pros and industry leaders to network and test the newest products, programs, and ideas to inspire innovation, create solutions, and build business and passion for the game. The PGA Show is one of the biggest golf exhibitions in the United States and attracted around 30,000 golf professionals and journalists last year.

Giant's Causeway

BeNe - Travel Trade Days in Utrecht 2026

Belgium and The Netherlands Overseas Events From: 07/01/2026; To: 08/01/2026 €200/£170 for 1 day - €350/£300 for 2 days

During these 2 B2B days, industry partners will have the possibility to arrange meetings with local travel trade on the Tourism Ireland stand.

Groups shot at the Ireland stand during the KLM Open 2025

BeNe - KLM Open 2026

Belgium and The Netherlands Overseas Events From: 04/06/2026; To: 07/06/2026 €125/£107

Showcase your product on the Tourism Ireland stand at the KLM Open DP World Tour Championship in June 2026.

Germany - ITB Berlin 2026

Germany Overseas Events From: 03/03/2026; To: 05/03/2026 Opened for registration 1. Counter Space (best suited for partners providing a tangible and Immersive experience or activity providers): €1,200/GBP£1,044. 2. Inside Table: €1,300/GBP£1,195.40.There are 14 inside tables available. 3. Second Rep: €800/GBP£688

ITB Berlin is the world’s leading B2B travel trade show, held annually in Berlin, Germany. It serves as a global platform for the tourism industry including destinations, tour operators, hotels, and airlines.

Germany - CMT Stuttgart 2026

Germany Overseas Events From: 17/01/2025; To: 25/01/2025 Option 1: Attendance for full 9 days - €650/£560 plus VAT; Option 2: Attendance for first weekend of the fair, Saturday to Monday- €500/£430 plus VAT; Option 3: Attendance for second half of the fair, Thursday to Sunday - €500/£430 plus VAT

CMT in Stuttgart, Germany is the world's largest consumer show for tourism and leisure. In 2025, in excess of 270,000 visitors attended the show.

B2B workshop in Belgium

Belgium and The Netherlands Overseas Events From: 11/09/2023; To: 11/09/2023 The full cost of participation at this event is €300/£258 plus VAT. Tourism Ireland intends to cover 75% of this participation fee. Therefore the balance due per partner is €75/£65 plus VAT.

Opportunity to meet key Belgian travel trade for one-to-one meetings.

US Sales Mission, East Coast

United States Overseas Events From: 24/04/2023; To: 27/04/2023 €550 / £475

Targeting North Carolina, Georgia and Florida

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