Consumer Events
Consumer events take place in selected overseas markets and provide our tourism partners from the island of Ireland with the opportunity to showcase their products and experiences directly to potential visitors.
France - Experience Ireland 2026 - Ireland Week 2026
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France
Overseas Events
From: 10/03/2026; To: 10/03/2026
Opened for registration
€300 + VAT / £260 + VAT
In 2026, Ireland Week will feature a week-long celebration of the culture of Ireland, to coincide with St. Patrick's Day. Island of Ireland industry partners are invited to participate in B2B and B2C events in Italy, France and Spain.
France - Lunch and Learn series – Lyon, Rennes, Nantes 2026
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France
Overseas Events
From: 23/02/2026; To: 25/02/2026
Opened for registration
300€ + VAT / £265 + VAT. All additional costs associated with attending the event are the responsibility of individual participating partner. Each partner will receive recommendations to book their accommodation and train
Island of Ireland industry partners will present their offer to 20 trade buyers in each city (Lyon, Rennes and Nantes).
United States - PGA Show 2026
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United States
Overseas Events
From: 20/01/2026; To: 23/01/2026
€2,500 / £2,200
The PGA Show brings together PGA Pros and industry leaders to network and test the newest products, programs, and ideas to inspire innovation, create solutions, and build business and passion for the game. The PGA Show is one of the biggest golf exhibitions in the United States and attracted around 30,000 golf professionals and journalists last year.
BeNe - Travel Trade Days in Utrecht 2026
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Belgium and The Netherlands
Overseas Events
From: 07/01/2026; To: 08/01/2026
€200/£170 for 1 day - €350/£300 for 2 days
During these 2 B2B days, industry partners will have the possibility to arrange meetings with local travel trade on the Tourism Ireland stand.
BeNe - KLM Open 2026
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Belgium and The Netherlands
Overseas Events
From: 04/06/2026; To: 07/06/2026
€125/£107
Showcase your product on the Tourism Ireland stand at the KLM Open DP World Tour Championship in June 2026.
Global - Luxury In-Market Activity Support 2025
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Global Partnerships
Global
Partnership Programmes
From: 31/05/2025; To: 31/12/2025
Opened for registration
Free
Luxury In-market activity support
BeNe - B2B Workshop Amsterdam 2025
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Belgium and The Netherlands
Overseas Events
From: 29/09/2025; To: 29/09/2025
€200/£170
Tourism Ireland's annual B2B workshop in the Netherlands is the perfect opportunity for island of Ireland tourism partners to build and grow their Dutch tourism business.
BeNe - B2B Workshop Brussels 2025
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Belgium and The Netherlands
Overseas Events
From: 30/09/2025; To: 30/09/2025
€200/£170
Tourism Ireland's annual B2B workshop in Belgium is the perfect opportunity for island of Ireland tourism partners to build and grow their Belgian tourism business.
Canada - Ireland Home of Halloween 2025
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Canada
Overseas Events
From: 30/10/2025; To: 30/10/2025
€1,000 / £860
Networking event for Travel Trade and Media to highlight Ireland as the Home of Halloween
Canada - Senses of Ireland Roadshow 2025
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Canada
Overseas Events
From: 27/04/2025; To: 01/05/2025
€1,800 / £1,540
A series of 4 x networking events targeting key markets of British Columbia, Alberta and Ontario. Events will feature a 1-hour tradeshow followed by an opportunity to interact with product(s) and/or experiences from island of Ireland industry partners.
Germany - Irish Tastetival Cologne 2025
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Germany
Overseas Events
From: 04/05/2025; To: 04/05/2025
€350 / £301
Irish Tastetival showcases the island of Ireland's food and drink culture with insights never before seen in Germany. Over 20 exhibitors and around 10 talks and panels. This event will give consumers an insight into Ireland in three parts: Ireland's whiskey, Ireland's food as well as traveling to the island of Ireland.
Canada - Vancouver MICE Event: Partnership with Riverdance - 2025
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Canada
Overseas Events
From: 09/06/2025; To: 09/06/2025
€1,000 / £860
Join us for a unique Meet in Ireland event in Vancouver, coinciding with Riverdance’s tour. Connect with West Coast meeting and incentive planners, enjoy exclusive networking, insightful discussions, and showcase your brand in a vibrant, dynamic setting.
United States - PGA Show 2025
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United States
Overseas Events
From: 20/01/2025; To: 24/01/2025
€2,300 / £2,000
The PGA Show, organised by Reed Exhibitions in partnership with the PGA of America, is the most significant trade-only event of the year for the business of golf.
Global - IAGTO North American Convention 2025
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Global
Overseas Events
From: 16/06/2025; To: 18/06/2025
€1,000 +VAT / £860 +VAT. Additional delegate badges can be purchased directly with IAGTO for €460 (£395) per badge
IAGTO’s 16th North America Golf Tourism Convention (NAC) will take place in the city of Birmingham, in the great southern US golf destination of Alabama from 17-19 June 2025. Sweet Home Alabama is also home of the Robert Trent Jones Golf Trail.
Global - IAGTO Asian Golf Tourism Convention 2025
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Global
Overseas Events
From: 01/04/2025; To: 03/04/2025
€900 +VAT / £770 +VAT. Additional delegate badges €390 (£335) can be purchased directly from IAGTO
The 11th edition of the annual Asia Golf Tourism Convention (AGTC) will return to Danang, at the heart of Vietnam’s Golf Coast, from 2-4 April 2025, and will attract over 350 delegates.
Global - IAGTO European Golf Convention 2025
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Global Partnerships
Overseas Events
From: 18/05/2025; To: 20/05/2025
€1,500 + VAT / £1,290 +VAT. Additional Badges €490 (£420) can be purchased directly from IAGTO
IAGTO European Convention (IEC) will take place in beautiful Gran Canaria from 19-21 May 2025.
Global - International Golf Travel Market (IGTM) Cannes 2025
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Global
Overseas Events
From: 19/10/2025; To: 22/10/2025
TBC
International Golf Travel Market (IGTM) is a community for golf travel professionals who are looking for a highly focused and cost-effective way to grow their business.
France - IFTM 2025
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France
Overseas Events
From: 23/09/2025; To: 25/09/2025
€1,500 + VAT / £1,290 + VAT
IFTM is France’s biggest annual Travel B2B event which takes place in Paris and facilitates networking and development of professional connections between island of Ireland industry and French travel trade.
BeNe - KLM Open 2025
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Belgium and The Netherlands
Overseas Events
From: 05/06/2025; To: 08/06/2025
€125
Showcase your product on the Tourism Ireland stand at the KLM Open DP World Tour Championship in June 2025.
Great Britain - St Patrick's Day Glasgow 2025
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Great Britain
Overseas Events
From: 17/03/2025; To: 17/03/2025
TBC
Tourism Ireland will host a consumer promotion to coincide with the 2025 St Patrick's Festival in Glasgow.