Sales Missions

An overseas sales mission typically involves visiting several cities in a specific market to engage directly with local travel trade buyers. These missions can involve a programme of meetings, presentations and networking opportunities with tour operators, travel agents and wholesalers. They are best suited to tourism businesses already active in the market and seeking to strengthen existing relationships or expand their reach. 

Tourism Ireland stand at Experience Ireland event

Spain - Ireland Week Madrid 2026

Spain Overseas Events From: 11/03/2026; To: 12/03/2026 Participation costs €300 + VAT / £260 + VAT. Travel and accommodation are at participants’ expense; Tourism Ireland will share recommendations. No refunds or cancellations after 31 May 2026.

In Madrid, Ireland Week, promises to bring to the capital a cultural programme full of activities with the festive spirit of Ireland and St. Patrick. We offer you the opportunity to participate and promote your experience/product to Spanish Travel Trade and consumers.

Tourism Ireland team members and industry partners outside a hotel.

United States - Best of Ireland Sales Mission, East Coast 2026

United States Overseas Events From: 20/04/2026; To: 23/04/2026 €3,000 / £2,500

Tourism Ireland will host a Best of Ireland Sales Mission targeting leisure travel agents from across the East Coast in April 2026.

Tourism Ireland and industry partners at a baseball field as part of West Coast USA sales mission.

United States - Best of Ireland Sales Mission, West Coast 2026

United States Overseas Events From: 23/02/2026; To: 26/02/2026 €3,000 / £2,500

Tourism Ireland will host a Best of Ireland Sales Mission targeting leisure travel agents from across the West Coast in February 2026.

Team Canada 2025 Sales Mission

Canada - Eastern Canada Sales Mission 2026

Canada Overseas Events From: 13/04/2026; To: 17/04/2026 Opened for registration €1500 / £1300

A series of four B2B events targeting key markets in Newfoundland, Nova Scotia and Quebec, as well as feeder market of New Brunswick. Format: Networking trade show followed by a series of appointments with travel advisors. Event series will conclude with an Ireland Showcase event to media and operators in Toronto.

United States - Best of Ireland Sales Mission, East Coast 2025

United States Overseas Events From: 07/04/2025; To: 10/04/2025 €3,000 / £2,500

Tourism Ireland will host a Best of Ireland Sales Mission targeting leisure travel agents from across the East Coast in April 2025.

United States - Luxury Summit 2025

United States Overseas Events From: 20/10/2025; To: 23/10/2025 €5,000 / £4,300 plus VAT.

Tourism Ireland is excited to present the US Luxury Summit, focused solely on the high end / luxury travel advisor market. Featuring intimate networking events targeting luxury travel advisors through consortia retail agents.

United States - Best Of Ireland Sales Mission, West Coast 2025

United States Overseas Events From: 24/02/2025; To: 27/02/2025 €3,000 / £2,500

Tourism Ireland will host a Best of Ireland Sales Mission targeting leisure travel agents from across the West Coast in February 2025.

Meetings taking place at a workshop

Nordics - Tourism Ireland and Visit Britain Nordic workshop 2026

Nordics Overseas Events From: 05/02/2026; To: 05/02/2026 €550 / £480

Meet with the Nordics’ key trade in a B2B workshop in Stockholm on 5th February, providing you with an efficient meeting opportunity to do business. This will be a full-day joint workshop event with Visit Britain, followed by networking after the workshop.

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