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Canada
About the Canadian market
In 2023, we welcomed around 180,000 Canadian tourists to the island of Ireland, who spent €255/£222 million during their time here. Canada was the island's sixth-largest source of overseas revenue and the eighth-largest source of nights and tourists. On average, Canadian holidaymakers stay for 8.1 nights and typically spend €1,557/£1,354 per trip. Canadians are highly likely to tour and to visit two or more regions. Almost 30% of all Canadian visitors visit Northern Ireland, making Canada the third-largest source market for Northern Ireland.
The island of Ireland offers an abundance of experiences that appeal strongly to Canadian visitors – from our ancient heritage and colourful contemporary history to our beautiful landscapes and rich experiences.
Air access
In 2025, Canada has strong direct air connections from Toronto, Vancouver, Calgary, Montreal and St. John’s.
How to work in the Canadian market
In an ever-changing and competitive market, we will work with you to select the marketing opportunity that’s right for you and support you in promoting your business, drive bookings and grow relationships from this all-important market.
Upcoming activity
Please check the Industry Opportunities section of our website on a regular basis, to find out what’s on offer and how you can be involved throughout the year. You can also register for email alerts for the latest information and upcoming opportunities. If you have any questions, please drop us a line – we're here to help.
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