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Canada
About the Canadian market
Canada is an important growth market for overseas tourism to the island of Ireland – now representing our fifth-largest source of overseas tourism revenue. Ireland has seen strong growth in annual visitor numbers from Canada in recent years.
In 2025, we welcomed 231,000 Canadian tourists to the island of Ireland, who spent €285/£248 million during their time here. On average, Canadian holidaymakers stay for 8 nights and typically spend €1,348/£1,172 per trip. Canadians are highly likely to tour and to visit two or more regions.
The island of Ireland offers an abundance of experiences that appeal strongly to Canadian visitors – from our ancient heritage and colourful contemporary history to our beautiful landscapes and rich experiences.
How to work in the Canadian market
In an ever-changing and competitive market, we will work with you to select the marketing opportunity that’s right for you and support you in promoting your business, drive bookings and grow relationships from this all-important market.
Upcoming activity
Please check the Industry Opportunities section of our website on a regular basis, to find out what’s on offer and how you can be involved throughout the year. You can also register for email alerts for the latest information and upcoming opportunities. If you have any questions, please drop us a line – we're here to help.
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