Tourism Ireland golf campaign in the United States

In April 2024, Tourism Ireland launched a new golf campaign in the United States. Timed to coincide with the 88th US Masters taking place in Augusta, the campaign included two 30-second TV ads which aired to a huge audience across the US on the hugely popular NBC Golf Channel. 

The ads will also air in the United States later in 2024, around other Major championships and priority tournaments, including the US Open, The Open, the Irish Open and the Presidents Cup. In total, the ads will create 13.1 million impressions (opportunities to see) in US households this year. 

Tourism Ireland also hosted its ‘Meet the Irish’ media event at the Masters. The first Major of the 2024 season at the iconic Augusta National was a fantastic opportunity to highlight our world-class golf to the top American golf journalists and Tour representatives who were in attendance. The Irish Open at Royal County Down in September, the return of The Open to Royal Portrush in 2025 and the hosting of the Ryder Cup at Adare Manor in 2027 were some of the key messages highlighted at the event.