'Shameless Plugs' promotion in
Great Britain

Our ‘Shameless Plugs’ promotion in Great Britain in autumn 2023 involved local tourism business owners fronting short videos and shamelessly plugging their own business as the thing that ‘fills their heart’. The campaign aim was to get our ‘culturally curious’ audience to consider a holiday in our regions. It featured six local businesses – highlighting Kinsale Food Tours, Riverbend Adventures in Kilkenny, Shenanigans Walking Tours in Kilkenny, Hysterical Histories Cork, King of the Vikings in Waterford and Mount Congreve in Co Waterford. 

‘Shameless Plugs’ ran on ITV, Channel 4 and Sky online streaming platforms, as well as on digital and outdoor platforms and on social media (Facebook, Instagram and Pinterest) and reached an estimated 8 million people across Great Britain, creating almost 80 million opportunities to see.