NI Overseas Engagement Programme 2026 

Tourism Ireland, in collaboration with Tourism NI, is delighted to announce the opening of the NI Overseas Engagement Programme (NIOEP) 2026, which aims to support the attendance of NI attractions, activity and experience providers to attend Tourism Ireland led, in-person leisure shows and events in key overseas markets in 2026. 

The purpose of this programme is to enable Northern Ireland (NI) industry to fully engage with Tourism Ireland’s overseas marketing programme, to facilitate participation in events in overseas markets – fairs, workshops, shows and sales missions – and to assist NI industry to promote their products/services directly to both consumers and the travel trade overseas.

This programme supports the attendance of established Northern Ireland activity and experience tourism businesses at Tourism Ireland led leisure events, where the industry partner is recruited via Tourism NI. The initiative is designed primarily to support small, privately-owned tourism businesses. 

The application window opens from Monday 16th February 2026, i.e., fully completed applications may be submitted from Monday 16th February for activity that takes place until Monday 30th November 2026. The programme is limited and will remain open subject to funds remaining. 

To be considered for Tourism Ireland event support, applications must be submitted and approved in advance of the show/event taking place. The guidelines and application forms for the NI Overseas Engagement Programme are available here.  

For any queries regarding the NI Overseas Engagement Programme please contact Sinéad Murray at eventsupport@tourismireland.com.