US: 2024 Consumer Partnership Programme

Information

Tourism Ireland’s annual Consumer Partnership Program is designed to turn ‘lookers into bookers’ and drive higher levels of conversion by placing your travel packages in front of targeted prospective travelers throughout the consumer journey to deliver third-party referrals, support[1]ed with a robust digital tactical media plan. The digital marketing program offers year-round exposure for your vacation programs across Tourism Ireland owned and third-party media platforms.

Tourism Ireland’s website www.ireland.com remains the primary call to action for all Tourism Ireland marketing communications and offers program partners a year-round ‘shop window’ to display vacation offers and packages.  The programme features 3 levels on buy in options:

Gold: $32,000 / €32,000 / £27,520

Silver: $16,500 / €16,500 / £14,190

Bronze: $6,000 / €6,000 / £5,160

Offers will be placed throughout various channels, including but not limited to:

• Tourism Ireland ezines
• Tourism Ireland social media channels
• Promoted & organic
• Ireland.com landing pages
• Shermans Travel Deals
• Travel Spike
• Dunhill Travel Deals
• Travel Zoo

Full details can be found here.

Application form can be found here.