United States - Consumer Partnership Programme 2027

Information

Tourism Ireland’s annual Consumer Partnership Programme is designed to turn ‘lookers into bookers’ and drive higher levels of conversion by placing your travel packages in front of targeted prospective travelers throughout the consumer journey to deliver third-party referrals, supported with a robust digital tactical media plan. The digital marketing programme offers targeted exposure for your tourism offering across Tourism Ireland owned and third-party media platforms.

Highlights include:

• Email marketing - exposure to 3rd party travel subscriber databases and Tourism Ireland's warm database
• Social media marketing – organic and sponsored Facebook and Instagram posts
• Ireland.com website -  your offers on Ireland.com offers page
• Increased re-targeting activity including programmatic
• Year-round publicity and communications activity

Tourism Ireland’s website Ireland.com remains the primary call to action for all Tourism Ireland marketing communications and offers partners a year-round ‘shop window' to display your offers and packages.

The program offers 3 options:

• Gold: $33,000/ €30,000/ £26,100
• Silver: $17,000/ €15,454/ £13,445
• Bronze: $6,500/ €5,909/ £5,140

Tourism Ireland will ensure you receive:

• Product exposure through affiliation with Tourism Ireland’s multi-million-dollar consumer marketing campaigns
• Mid-year and year-end feedback reports to evaluate performance
• Year-round communication with dedicated Tourism Ireland colleague

Full details can be found here. 

To apply, please submit the registration form by Friday November 27, 2026.