Spain - Webinar Series 2026

Information

Themed webinars (x3) to promote the island of Ireland with a focused theme for each webinar. Opportunity for 4 industry partners to present at each webinar, targeting tour operators and travel agencies to educate them on experiences and product that appeal the Spanish holidaymaker. F&B experiences, soft adventure, farm, cultural and crafts experiences across the regions of Ireland are suitable for this Webinar. Priority will be given to sustainable Industry partners.

Please note it is a requirement that selected Industry are proficient in speaking Spanish as the Webinar will be solely in that language.

Webinar format

• 6 min introduction by Tourism Ireland framing the webinar theme and introducing Industry.
• 6 min presentation by 4 Industry partners.
• 20-30 min Q&A session led by Tourism Ireland.
• In addition to showcasing your tourism product it is recommended to reference specific benefits of your county/region. This will help the travel agents to fit your experience into an overall itinerary.
• 5-6 Slides, Video (max. 60 secs), script and speaker contact details will be required in advance.  

Audience

250-300 travel agents from across Spain. The webinar is recorded and sent to everyone who has registered, even if they cannot attend live - usually 55-60% live attendance.

Your contact details and tourism product will be made available during and after the webinar, so agents can reach out to you directly.

Webinar 2026 Themes  

• Outdoors & Food Experiences
• Golf & Luxury
• City Breaks (autumn/winter)