Europe - Social Content supporting European Strategy for Growth 2026

Over the coming years, Tourism Ireland will promote the island of Ireland as the perfect five-day break across our European markets.

Our ambition is to inspire visitors to stay longer by adding one more day, one more region, and one more experience to their itinerary. We want to encourage exploration beyond the gateway cities and airports of Dublin, Cork, Belfast, Shannon, Kerry and Knock, helping visitors discover new places, hidden gems and authentic experiences across the island.

To bring this story to life, we're looking for inspiring social content that showcases the unique people, places, culture and experiences that make the island of Ireland worth exploring further.

If you have engaging photos, videos, news stories, event highlights or press releases that have performed well on your own channels, we'd love to hear from you.

Selected content will be shared with Tourism Ireland teams across Europe for potential use across Facebook, Instagram and TikTok. Where content is featured, we will tag and credit your social channels. Please note that submitted content may be adapted, edited or combined with Tourism Ireland content to maximise its impact and relevance for European audiences.

To be considered, please ensure that:

• You own the rights to all content submitted.
• Images and videos are high quality and suitable for social media.
• Content is accompanied by a short story, update or context that will resonate with a European audience.
• The story, experience or offer is distinctive, inspiring and encourages visitors to explore more of the island of Ireland.

All submissions will be reviewed before publication and remain subject to editorial control. Content that performs best typically includes a compelling story, a unique or eye-catching experience, or a strong value-driven offer, supported by high-quality visual assets.

Please note that featured content may not link directly to your website; however, your social channels will be tagged where appropriate.

This opportunity is free of charge.

To submit content, please email your story, images and/or videos to:
socialeurope@tourismireland.com