Information
In March, Tourism Ireland Great Britain will roll out a new ‘Embrace a Giant Spirit’ campaign to promote Northern Ireland in the GB market. The campaign will inspire our important ‘Culturally Curious’ audience to consider a holiday to Northern Ireland in 2024.
The extensive campaign will include advertising on TV, broadcast video-on-demand (BVOD), in cinemas, on digital outdoor screens on hundreds of sites across GB and on YouTube. The campaign will also include a new partnership with The Telegraph.
The campaign will drive 85 million impressions (Opportunities to see).
The call to action to plan and book a visit to Northern Ireland this spring will drive engaged consumers to our website to find out more and now is the perfect opportunity to feature your offer that will be hosted free of charge on our website to encourage visitors to book now.
Further details regarding the type of offers that drive maximum engagement and conversion include:
• Value for Money: Strong lead-ins and discounts (e.g. £/€ % off, 3 nights for the price of 2, children go free, complimentary bike hire / free walking tour / complimentary picnic etc.) Refundable or amendable options where possible.
• Added value / Combination Offers: e.g. bundle-up experiences with local partners, e.g. hotel + attraction, restaurant + activity provider *N.B. Must be bookable online as one combined offer.
• Wow Factors & USPs: Quirky, unusual, accommodations, experiences, or activities or highlighting extra indulgences such as food & drink offers, room upgrades, spa treatments etc
Check out our offer requirements here
Please note:
• Offers must be bookable online and should have at least 3 months validity
• All offers are subject to Tourism Ireland editorial control and must meet the criteria and specification to be approved. Tourism Ireland will have the final say on assets including images and copy.
• Offers submitted for Ireland.com may be used in other channels such as social media, publicity, paid media and consumer e-zines.
• Any images supplied to be used by Tourism Ireland must have usage rights for web and paid media.
• All campaign activity and timescales are subject to change and could be reviewed or withdrawn without notice
- Activity category
- Advertising and Marketing
- Activity
- Offers on Ireland.com
- Sign up by
- 31/03/2024