Information
In 2026, Ireland Week will take place in Southern Europe (Italy, Spain and France), a week-long celebration of the culture of Ireland, to coincide with St. Patrick's Day. Throughout Ireland Week, island of Ireland industry partners are invited to participate in B2B and B2C events in Italy, Spain and France.
Tourism Ireland Italy is offering you a 2-day opportunity to promote your visitor experience to Italian consumers, media and trade (Travel Agents, Tour Operators) at the "Experience Ireland" showcase on Sunday 8th March (Italian consumer day) and Monday 9th March (Italian Media & Trade), in Milan city centre.
As a key part of the programme of Ireland Week 2026, industry partners will have the opportunity to deliver a live demonstration or presentation of their experience/product to the Italian audience of consumers, media and trade. "Experience Ireland", in its 4th year, is an experiential, hands-on showcase of the island of Ireland for Italian consumers and top tier travel trade and media contacts in the Italian market. Italian attendees will enjoy food & drink tastings, workshops and demonstrations such as bread making or language lessons, Irish dancing and Irish crafts, all demonstrated by you - the industry experts from the island of Ireland. The objective is to create an Irish experience in Italy and meet consumers, tour operators, travel agents and journalists.
Ireland Week 2026 will take place in several locations in central Milan. The location of the Experience Ireland showcase will be Cascina Cuccagna (https://www.cuccagna.org/).
Ireland Week 2024 video: https://youtu.be/dlkQfDZ0Uhw
Experience Ireland 2025 video: https://youtu.be/g18kF8ElqcU
Please note that to be eligible to attend future Tourism Ireland events, completion of a post event evaluation survey is mandatory.
- Activity category
- Overseas Events
- Activity
- Workshops
- Destination programme
- Island of Ireland
- Spaces
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