Information
The British Masters at the Belfry (host of iconic Ryder Cup displays) in Birmingham is a key golf consumer event supported by Sky Sports and hosted by Nick Faldo. This event offers you the opportunity to engage with over 60,000 high spend and value spend GB golf consumers. (Four balls, individuals, and and groups of all sizes.)
Official competition days:
Day 1: Thursday 27th August 2026
Day 2: Friday 28th August 2026
Day 3: Saturday 29th August 2026
Day 4: Sunday 30th August 2026
Wednesday 26th August 2025 is the pro-am day. It is open to the public. Optional attendance by industry partners is free of charge.
Tourism Ireland's objective is to promote the Island of Ireland’s as a welcoming, open and relaxed golf destination. We will be highlighting our hidden gem parkland, links, and resort golf courses for golfers at all levels. Our key messaging is to inspire consumers with the island of Ireland's exceptional golf courses, 19th hole welcome, the legacy of The 153rd Open and The 2027 Ryder Cup and sharing off the course food, sightseeing and other inspirational break experiences.
Our Golf in Ireland stand will be inviting and interactive to help you engage with consumers. This show is a wonderful opportunity for capturing enquiries and bookings so please aim to make the best use of your valuable time. Partners are encouraged to travel with tailor made exclusive GB priced market show offers. You also have the option to do your own competitions if you so wish. Please note one desk per partner- with 3 for ROI and 1 for NI Industry.
This show is not open for registration
The cost of participation info, desk allocation and registration dates are to be confirmed and will be available via Failte Ireland & Tourism Northern Ireland golf contacts.
Please note that to be eligible to attend future Tourism Ireland events, completion of a post event evaluation survey is mandatory
- Opportunity Type
- B2C
- Activity category
- Overseas Events
- Activity
- Workshops
- Destination programme
- Island of Ireland
- Website
- https://www.europeantour.com/dpworld-tour/british-masters-hosted-by-sir-nick-faldo-2026/
- Address
- The Belfry Hotel and Resort Lichfield Road Sutton Coldfield B76 9PRT