Global - ATTA - AdventureELEVATE Europe 2026
Information
ATTA AdventureELEVATE Europe is a three-day regional conference, tailored for outbound tour operators, media, and thought leaders in the adventure travel community.
Immerse yourself in keynote sessions, tailored research, and accelerators that inspire discussions on industry trends, all while enjoying both structured and casual opportunities for connection. AdventureELEVATE offers pre-event adventures, allowing participants to experience the adventure landscape first hand and showcase the unique offerings of Val d’Aran and the Catalonia region.
At AdventureELEVATE Europe, you will be able to tap into ample opportunities for pre-scheduled meetings that will be key in developing new partnerships between regional suppliers, outbound tour operators (buyers), and attending media.
Pricing is dependent on membership with ATTA and a marketplace table for appointments is extra. Please contact Natasha: njohnston@tourismireland.com for more information.
AdventureELEVATE Europe 2026's Marketplace will provide a focused setting for inbound tour operators, accommodations and destinations, ready for international travellers, to connect with potential partners during pre-scheduled meetings. This is your opportunity to meet up to 12 high-quality potential business partners who can promote and sell your active and adventure travel experiences.
- Opportunity Type
- B2B
- Activity category
- Overseas Events
- Activity
- Workshops
- Destination programme
- Island of Ireland
- Sign up by
- 05/05/2026
- Website
- https://events.adventuretravel.biz/adventureelevate/europe-2026
- Address
- Val d’Aran, Catalonia
- Schedule
Tuesday, 19 May
07:00–16:30 Day of Adventure
17:00–20:00 AdventureELEVATE Check-In
18:30–18:45 Transfer to Welcome Reception
19:00–23:00 Welcome ReceptionWednesday, 20 May
07:30–08:45 AdventureELEVATE Check-In
08:30–09:00 ATTA 101: How to Navigate the Event and Build the Right Connections
09:00–09:15 Welcome to AdventureELEVATE Europe
09:15–10:30 Opening Keynote: The State of Adventure Travel
10:30–11:10 Networking Coffee Break11:10–12:40 Marketplace
11:15–12:40 Regional Perspectives: Building Sustainable Tourism Systems12:40–13:40 Lunch / Ambassador Lunch
13:40–15:10 Marketplace
13:45–15:15- Europe Tourism Associations’ Annual Gathering
- Sustainability as Strategy: Driving Long-Term Business & Destination Value
15:20–16:00 Networking Coffee Break
16:00–17:00 Leading Through Crisis: Decisions, Trade-offs & Resilience
17:00–18:30 “D.N.A.” Disruptive Networking Adventure
18:30–22:00 Free Night in VielhaThursday, 21 May
09:00–10:00 From Sustainable to Regenerative Tourism
10:00–10:40 Networking Coffee Break10:40–12:10 Marketplace
10:45–12:15- Destination Insights Workshop
- Cycling as a Growth Engine
12:15–13:15 Lunch
13:15–14:45 Marketplace
13:20–14:45- AI Accelerator: Practical Applications for Adventure Travel Businesses
- Business Leaders Workshop
14:45–15:25 Networking Coffee Break
15:30–17:00 What Comes Next: Responsibility, Opportunity & the Future of Adventure Travel
16:30–17:00 ATTA Closing Thoughts18:00–18:30 Transfer to Closing Dinner & Party
18:30–00:00 Closing Dinner & Party