Information
The DACH teams Air & Sea carrier programmes aim to increase destination awareness and increases in passenger numbers travelling to the island of Ireland. Campaigns must include external channels and be discussed with and approved by Tourism Ireland prior to media booking.
All campaigns must include an island of Ireland destination message, where possible both Northern Ireland and Republic of Ireland messaging should be highlighted in the campaign. Creative will be led by the air carrier, promoting specific routes, and Tourism Ireland branding must be included.
Specific KPIs will be set for each campaign including incremental booking numbers. Following the campaign, Tourism Ireland requires a full report of the campaign results/performance, including measurements and sales information for auditing and invoicing purposes.
Once plans have been jointly approved by the partner and Tourism Ireland, Tourism Ireland will match up to 50% of the total investment, subject to the campaign objectives being in line with Tourism Ireland's strategic objectives.
Tourism Ireland investment is inclusive of VAT.
- Opportunity Type
- B2C
- Activity category
- Partnership Programmes
- Activity
- Paid Partnership Programmes
- Destination programme
- Island of Ireland
- Sign up by
- 29/09/2026