Information
Tourism Ireland invites industry partners to participate in partnerships with an Online Travel Agent (OTA) in Australia. Through this OTA partnership you can submit your offers to feature within our OTA campaigns.
Opportunity details:
- OTA campaign runs in two bursts (in Q1 + Q4)
- Tourism Ireland co-operative OTA partnerships aim to increase destination awareness and deliver holidaymaker bookings to the island of Ireland (Partner tbc, previously worked with TripAdvisor and Kayak). Offer must be bookable for the year of 2026.
- Email Marketing - exposure to 3rd party travel subscriber databases and your offer to feature in the Tourism Ireland consumer ezine (database of +23.5k contacts)
- Social media marketing – organic and sponsored Facebook posts and Instagram stories
- Trade mini-webinar series - opportunity to give a 5min presentation in pre-recorded Mini-webinar series sent to travel agents across Australia and New Zealand
- Opportunity Type
- B2B and B2C
- Activity category
- Partnership Programmes
- Activity
- Paid Partnership Programmes
- Destination programme
- Island of Ireland
- Spaces
- 5
- Sign up by
- 02/03/2026