Co-Operative Partnerships
Get involved in Co-Operative marketing campaigns across our markets, providing you with a platform to sell your product directly to consumers. Co-operative marketing is marketing activity involving Tourism Ireland and one or more partner stakeholder, where we finance, plan, run and evaluate a campaign together, to reach dual or complementary goals.

Global – Global Agile Partnerships Programme 2025
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Global Partnerships
Partnership Programmes
From: 24/03/2025; To: 31/12/2025
Opened for registration
Industry partner must already be investing in market
For the Rest of the World where Tourism Ireland does not have an in-market presence, Tourism Ireland takes an agile partnership approach for in-market opportunities, offering advice and assistance to island of Ireland partners who are proactive in driving business from Rest of the World markets.
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Global - Ireland Unrushed 2025 - Slow Tourism on the island of Ireland
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Global Partnerships
Advertising and Marketing
From: 31/12/2024; To: 30/06/2025
Free
We want to hear all about your slow tourism initiatives - send us your elevator pitch!

Great Britain - OTA Co-operative Campaign 2025
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Great Britain
Partnership Programmes
From: 01/01/2025; To: 31/12/2025
Opened for registration
To be agreed depending on campaign
Tourism Ireland Great Britain team invites island of Ireland industry partners to participate in OTA partnerships with featured offers

Great Britain - Airline Co-Operative Campaigns 2025
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Great Britain
Partnership Programmes
From: 01/01/2025; To: 31/12/2025
Opened for registration
€20,000 / £17,200 * combined carrier and Tourism Ireland contribution (inclusive of VAT)
Air Carrier co-operative campaigns in Great Britain throughout 2025

Great Britain - Ferry Co-Operative Campaigns 2025
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Great Britain
Partnership Programmes
From: 01/01/2025; To: 31/12/2025
Opened for registration
€20,000 / £17,200 combined ferry and Tourism Ireland contribution (inclusive of VAT)
Ferry carrier co-operative campaigns in Great Britain throughout 2025

Great Britain - Island of Ireland Co-Op Campaigns 2025
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Great Britain
Partnership Programmes
From: 01/01/2025; To: 31/12/2025
Opened for registration
€5,000 / £4,300
Island of Ireland cooperative campaigns across Great Britain.

Nordics - Industry Co-Op 2025
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Nordics
Advertising and Marketing
From: 01/01/2025; To: 30/12/2025
Opened for registration
minimum €1,000 / £860
We match your planned media spend 50:50 across digital channels in the Nordics to give your campaign an extra push.

BeNe - Tour Operator Co-op Campaigns 2025
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Belgium and The Netherlands
Partnership Programmes
From: 01/01/2025; To: 31/12/2025
Opened for registration
From €2,000 / £1,700
Co-op marketing opportunity for your tourism business with travel trade in Belgium and/or the Netherlands.

BeNe - Industry Co-op Campaigns 2025
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Belgium and The Netherlands
Partnership Programmes
From: 01/01/2025; To: 31/12/2025
Opened for registration
From €1,000 / £860
Co-operative campaign opportunity for island of Ireland industry partners.