Visit Cork meets Tourism Ireland in NYC

The Head of Visit Cork, Seamus Heaney, met with senior executives from Tourism Ireland, during a recent visit to New York. He was briefed on Tourism Ireland’s extensive promotional programme for 2023, which is in full swing right now.

Tourism Ireland has prioritised the United States this year, as a market which offers a strong return on investment, in terms of holiday visitors and expenditure. The important ‘culturally curious’ audience will be targeted with distinctive vacation experiences, events and special offers tailored to their interests. 

Alison Metcalfe, Tourism Ireland’s Head of North America, said: “We were delighted to have an update from Seamus Heaney about the many things to see and do in Cork for American holidaymakers and to have the opportunity to brief him about our extensive and targeted promotional programme in the United States this year. 

“The United States remains an extremely important market for tourism to the island of Ireland. Before the pandemic, in 2019, we welcomed 1.7 million American visitors, whose visits delivered €1.6 billion for the economy.”

Seamus Heaney, Visit Cork (centre), with Paul McDonagh (left) and Alison Metcalfe, both Tourism Ireland, in the Tourism Ireland office in New York.