US travel journalists experience the ‘flavours’ of the island of Ireland

Millions of Americans to read all about the island of Ireland’s food and drink offering 

Six travel journalists from the United States, representing various print and online publications, have been exploring the island of Ireland this week, as guests of Tourism Ireland, Fáilte Ireland and Tourism NI.

With a combined reach of millions of readers, the articles and content produced by these influential travel journalists will shine a spotlight on our superb food and drink tourism offering, inspiring potential US holidaymakers to book their next trip to the island of Ireland.  

The groups itinerary included an Irish Food Trail of Dublin city with Flavour Trails and visits to Olly’s Farm and Guinness Storehouse. They also enjoyed a bespoke ‘Canvas to Countryside’ Wicklow food tour with Ireland Whiskey Tours, a butter-making experience at Daisy Cottage Farm and a visit to Russborough House. 

In Northern Ireland, the journalists enjoyed guided tours of Long Meadow Cider, Boatyard Distillery and Wild Atlantic Distillery. In Derry-Londonderry, the group visited Northbound Brewery for Derry’s Famous Beer and Cheese Tour with Dart Mountain Cheese, followed by a walking tour of the city and a visit to Bakehouse NI. Their itinerary also included a private tour and tasting at McConnell's Distillery and a visit to St George’s Market in Belfast. 

With over 70% of potential visitors considering food when choosing a holiday destination, Tourism Ireland is highlighting the exceptional food and drink available right across the island of Ireland.

Alison Metcalfe, Tourism Ireland’s Head of North America, said: “Tourism Ireland was delighted to invite this group of influential travel journalists from the United States to visit the island of Ireland, to experience our superb local produce and culinary experiences at first-hand. The articles and content these journalists will produce will inspire holidaymakers in the United States to come and discover the island of Ireland for themselves.”