Tourism Ireland leads sales blitz to Asia

Tourism Ireland sales blitz visits Beijing, Shanghai and Seoul 

Tourism Ireland, together with a delegation of eight tourism companies from the island of Ireland, is undertaking a sales blitz to Asia this month.

The eight-day sales blitz is visiting Beijing and Shanghai in China and Seoul in South Korea. The schedule includes five B2B events in the three cities, with the participating companies from Ireland engaging in over 1,000 commercial meetings with Chinese and South Korean travel professionals. It’s a valuable opportunity to inspire and influence the travel professionals, highlighting the wealth of experiences on offer for their clients on a holiday here – and ultimately helping to deliver more business for the island of Ireland from Asia. Tourism Ireland will also highlight the Hainan Airlines direct flight from Beijing to Dublin.

Aisling McDermott, Tourism Ireland’s Head of Global Partnerships, said: “Our sales blitz to Beijing, Shanghai and Seoul provides an excellent platform to highlight the many things to see and do, and all that is new and exciting, on a holiday on the island of Ireland in 2025. It’s a great opportunity for our tourism partners from Ireland to inform and influence the Chinese and South Korean travel professionals they meet about what the island has to offer and, importantly, to encourage them to include the destination in their future programmes and recommend it to their clients.”

Tourism businesses from the island of Ireland in Beijing, on day one of Tourism Ireland’s sales blitz to Asia, with Dr Nicholas O'Brien, Ambassador of Ireland to China (centre); Derek Lambe, Embassy of Ireland to China (second left); Sinéad Murray (second right) and Iris Wang (right), both Tourism Ireland.