Tourism Ireland drives future business from Austria and Germany

Tourism Ireland hosts three-city roadshow visiting Vienna, Linz and Munich

Seven tourism companies from the island of Ireland are joining Tourism Ireland’s roadshow in Austria and Germany this week. Events are taking place in the cities of Vienna, Linz and Munich. 

The three-city roadshow includes presentations about the island of Ireland, as well as networking sessions, that provide an excellent opportunity for the participating tourism companies from Ireland to meet Austrian and German tour operators and travel agents. Through the events, Tourism Ireland aims to showcase our diverse tourism offering and encourage more Austrian and German travel professionals to feature the island of Ireland in their programmes for 2027 and beyond.

Nadine Lehmann, Tourism Ireland’s Manager for DACH countries (Germany, Austria and Switzerland), said: “We are delighted that so many key Austrian and German travel professionals are taking the time to come and meet with our partners from Ireland in Vienna, Linz and Munich this week. Our roadshow provides an excellent opportunity to showcase the unique appeal of the island of Ireland, strengthen valuable relationships between tourism SMEs from Ireland and key Austrian and German travel professionals and, ultimately, help secure a greater share of business from these important markets in 2027 and beyond.”