Tourism Ireland attends British Tourism & Travel Show

Promoting the island of Ireland to the travel trade in Britain 

Five tourism companies from the island of Ireland have joined Tourism Ireland’s pavilion at the British Tourism & Travel Show this week, at the NEC in Birmingham.  

The British Tourism & Travel Show is an annual event for the travel trade in Britain, attracting over 2,500 coach tour operators and group travel organisers.

The two-day event provides a valuable opportunity for the participating companies from Ireland to meet, and do business with, key players in the British travel trade – encouraging them to introduce Ireland into their programmes for 2023 and beyond, or to extend the programmes in which Ireland already features.

Judith Cassidy, Tourism Ireland’s Acting Head of Great Britain, said: “Tourism Ireland is delighted to attend this year’s British Tourism & Travel Show this week. The two-day event provides a fantastic platform to showcase the many things to see and do across the island of Ireland. It’s also a valuable opportunity for our partners from Ireland to showcase their product and connect with influential British travel professionals.” 

Pictured at the British Tourism & Travel Show are (l-r) Linda Duncan, Tourism Ireland; Terry McCartan and Shannon Weir, both Hinch Distillery; Michelle Campion, Select Hotels of Ireland; Jane Taylor, White’s Tours & Hotels; Brenda Byrne and Ashley Procter, both Holiday Ireland Hotels; and Nicole Simpson and Rebecca Murphy, both Dalata Hotel Group.