Tourism Ireland attends British Tourism & Travel Show

Promoting the island of Ireland to the travel trade in Britain 

Four tourism companies from the island of Ireland have joined the Tourism Ireland pavilion at the British Tourism & Travel Show, which is taking place this week at the NEC in Birmingham.  

The British Tourism & Travel Show is an annual event for the travel trade in Britain, attracting over 2,000 coach tour operators and group travel organisers. It is an important event for the participating companies from Ireland, where they meet, and do business with, key players in the British travel trade – encouraging them to introduce Ireland into their programmes for 2026 and beyond, or to extend the programmes in which Ireland already features.

Julie Wakley, Tourism Ireland’s Head of Great Britain, said: “Tourism Ireland is delighted to attend the British Tourism & Travel Show in Birmingham once again this year. The event provides a fantastic platform to showcase the many things to see and do across the island of Ireland. It’s also a valuable opportunity for our partners from Ireland to showcase their product and connect with influential British travel professionals who can bring visitors at scale.”