Top Swiss travel journalists explore Northern Ireland
4.8 million Swiss to read why Northern Ireland is a ‘must visit’ destination in 2026
Top Swiss travel journalists – with a combined reach of 4.8 million readers – have been visiting Northern Ireland this week, as guests of Tourism Ireland and Tourism NI.
The group’s itinerary began in Belfast, with a street art walking tour, St George’s Market, Titanic Belfast and a Belfast Traditional Music Trail. Then it was on to the Causeway Coastal Route with a stop at Carrickfergus Castle, The Gobbins, Gleno Waterfall, Carrick-a-Rede Rope Bridge and the Giant’s Causeway. Causeway Coast Foodie Tours introduced the travel writers to the Boat House Gallery, a Dunluce Distillery gin experience, cheese tasting at Maegden and a tour of Broughgammon Farm. A HotBox Sauna experience at Benone beach and a woodland cycle tour of Derry-Londonderry with Far and Wild completed the journalists’ itinerary.
Nadine Lehmann, Tourism Ireland’s Manager for DACH countries (Germany, Austria and Switzerland), said: “Northern Ireland is an attractive destination for Swiss visitors who are looking to slow down, disconnect and explore. The articles produced by these journalists will shine a spotlight on some of the many great things to see and do here and inspire millions of Swiss holidaymakers to put Northern Ireland on their ‘must-visit’ list for 2026.”
Notes to Editors:
- Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
- NISRA figures for 2024 confirm that overseas tourism to Northern Ireland contributed £633 million to the economy, driven by 2 million overseas tourists, with overseas as 58% of total tourism revenue.
- Tourism Ireland’s international website is www.ireland.com, with 21 market sites available in 18 different countries, as well as one international site, in seven language versions around the world.
- Tourism Ireland is an agency of the Department for the Economy in Northern Ireland and the Department of Enterprise, Tourism and Employment in Ireland.