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21 September, 2023

Top global inbound travel buyers discover Ireland

Twenty-one (21) top global inbound buyers are on a fact-finding visit of Ireland this week, as guests of Tourism Ireland and Fáilte Ireland. They’re also attending a B2B workshop at Kilronan Castle – where they’ll meet, and do business with, around 54 tourism companies from around the island of Ireland.

The visiting buyers are responsible for putting in place the arrangements for holidaymakers to Great Britain and the island of Ireland from all over the world, so the aim of their visit is to help grow Ireland’s share of the worldwide tourism market.

The group’s action-packed itinerary included a food tour of Dublin city and visits to EPIC The Irish Emigration Museum, Causey Farm, Bective Stud and Brú na Bóinne Visitor Centre. They also visited Boyne Valley Activities, The Shed Distillery, Arigna Mining Experience and Belvedere House, Gardens & Park and enjoyed a cruise on the River Shannon with Moon River.

David Boyce, Tourism Ireland’s Head of Asia, Middle East and Global Inbound, said:“Tourism Ireland is delighted that this influential group of global inbound buyers took time out of their busy schedules to come and experience what Ireland has to offer. Our aim is to grow our share of the inbound travel business delivered by these buyers, so it’s really important that they get to experience Ireland, and the high standard of our tourism offering, at first-hand.”

Global inbound buyers at Causey Farm, Co Meath.

Notes to Editors:

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • In 2019, we welcomed 11.3 million overseas visitors to the island of Ireland, delivering revenue of over €5.9 billion.
  • Tourism Ireland’s international website is www.ireland.com, with 33 market sites available in 30 different countries in 11 language versions around the world.