‘Teeing up’ the island of Ireland at BMW PGA Championship in Wentworth

Tourism Ireland attended the BMW PGA Championship at Wentworth, in south-east England, over the weekend, to promote our world-class golf. Four tourism companies from the island of Ireland joined Tourism Ireland at this important event in the golfing calendar.

One of the DP World Tour’s biggest golf competitions, the BMW PGA Championship attracts top players, thousands of spectators and international journalists each year – providing a fantastic platform to showcase our superb golf. Tourism Ireland is reminding golfers that The Open will return to Royal Portrush in 2025 and that Adare Manor will host the Ryder Cup in 2027.

Julie Wakley, Tourism Ireland’s Head of Great Britain, said: “Our presence at this year’s BMW PGA Championship was an excellent opportunity to remind golfers that the island of Ireland offers some of the very best golf in the world, as well as spectacular scenery and fantastic experiences. We’re also taking every opportunity to highlight the fact that The Open will return to Royal Portrush in 2025 and that Adare Manor will host the Ryder Cup in 2027. Tourism Ireland will be pulling out all the stops once again to leverage the tourism potential of these prestigious sporting events, in Great Britain and in our other important golf markets.”

Sheila Russell, Harvey’s Point; with Joe Cruise, Tourism Ireland, at the BMW PGA Championship at Wentworth.