Teeing up Ireland at important European golf tourism convention

Tourism Ireland’s drive to grow golf visitor numbers from Mainland Europe continued at the IAGTO European Convention in Gran Canaria this week.

Nineteen (19) golf and tourism operators from the island of Ireland joined Tourism Ireland at the convention – which was attended by influential golf and travel professionals from around the world. The event involved two days of one-to-one, pre-scheduled appointments and networking sessions, providing a valuable opportunity for the companies from Ireland to negotiate business for 2025 and beyond.

Aisling McDermott, Tourism Ireland’s Head of Global Partnerships, said: “The IAGTO European Convention was a fantastic opportunity to showcase the island of Ireland and our world-class golf. Golf is the world’s largest sports-related travel market and Tourism Ireland is working hard to drive home the message that a golfing holiday in Ireland is about much more than a round of 18 holes – the combination of our world-class golf and our unique brand of hospitality plays a key role in attracting golfers from around the world. 

“Our participation at this convention is just one element of Tourism Ireland’s busy promotional programme to inspire more international golfers to choose the island of Ireland. We’re also taking every opportunity to highlight the fact that The Open will return to Royal Portrush this summer, the Irish Open is happening at The K Club in September and the Ryder Cup will take place at Adare Manor in 2027.” 

Tourism Ireland participated in the IAGTO Asian Convention in Da Nang, in Vietnam, last month and will attend the North American Convention in Alabama, in June.