‘Teeing up’ Ireland at the British Masters

Tourism Ireland is swinging into action this week, at the British Masters at The Belfry Hotel & Resort – showcasing the island of Ireland as a world-class golf destination to thousands of spectators. 

Joined by three golf and tourism partners from Ireland, Tourism Ireland is using the high-profile DP World Tour event to highlight Ireland’s superb golf courses and great visitor experiences. Tourism Ireland is reminding golfers that the Irish Open will take place at The K Club next month and that Adare Manor will host the Ryder Cup in 2027. 

Judith Cassidy, Tourism Ireland’s Acting Head of Great Britain, said: “Our presence at this year’s British Masters is an excellent opportunity to remind golfers that the island of Ireland offers some of the very best golf in the world, as well as spectacular scenery, fantastic experiences and warm hospitality. Our aim is to inspire them to choose Ireland for their next golf holiday.

“Golf is the world’s largest sports-related travel market and Tourism Ireland’s message is that a golfing holiday in Ireland is about much more than a round of 18 holes – the combination of our world-class golf and our unique brand of hospitality plays a key role in attracting golfers from Britain and elsewhere around the world.”