‘Teeing up’ Ireland at the British Masters

Tourism Ireland is swinging into action this week, at the British Masters at The Belfry Hotel & Resort – showcasing the island of Ireland as a world-class golf destination to thousands of spectators. 

Together with four golf and tourism partners from the island of Ireland – EI Travel Group, Causeway Hotel, The Brehon Hotel & Spa and TMR Hotel Collection – Tourism Ireland is using the high-profile DP World Tour event to highlight our superb golf and great visitor experiences. Tourism Ireland is reminding golfers that Adare Manor will host the Ryder Cup next year and that the Walker Cup will take place in Lahinch and the Irish Open at Trump International Golf Links in Doonbeg next month.

Julie Wakley, Tourism Ireland’s Head of Great Britain, said: “Our presence at this year’s British Masters is an excellent opportunity to remind golfers that the island of Ireland offers some of the very best golf in the world, as well as spectacular scenery, fantastic experiences and warm hospitality. Our aim is to inspire them to choose Ireland for their next golf holiday.

“Golf is the world’s largest sports-related travel market and Tourism Ireland’s message is that a golfing holiday in Ireland is about much more than a round of 18 holes – the combination of our world-class golf and our unique brand of hospitality plays a key role in attracting golfers from Britain and elsewhere around the world.”