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11 November, 2022

Targeting Swedish tourists for Ireland

Tourism Ireland and partners attend Travel News Market in Stockholm

Tourism Ireland, together with five tourism companies from the island of Ireland, have been attending Travel News Market in Stockholm this week, promoting and selling Ireland to Swedish tour operators and travel agents.

Travel News Market – a one-day B2B event – was a valuable opportunity to connect with influential Swedish travel trade and MICE (meetings, incentives, conferences and exhibitions) buyers – all looking for destination inspiration and information for their clients. The companies from Ireland engaged in a series of one-to-one, pre-scheduled appointments, to negotiate and secure vital contracts for 2023. 

Emer Mac Diarmada, Tourism Ireland’s Manager for the Nordic Region, said: “Tourism Ireland was delighted to attend Travel News Market in Stockholm this week. It was an excellent opportunity to highlight the many great things to see and do around the island of Ireland to key Swedish travel professionals and a valuable platform for our partners from Ireland to showcase and sell their product.

“The Nordic Region is an important market for tourism to the island of Ireland. In 2019, we welcomed 256,000 Nordic visitors, whose visits delivered €116 million for the economy.


 John Callely, Pearse Lyons Distillery; Maarit Kärkkäinen, Tourism Ireland; and Mia Tobin, Brewery Hops of Ireland, at Travel News Market in Stockholm.


Notes to Editors:

Tourism businesses from the island of Ireland attending Travel News Market 2022 include:

  • Brewery Hops of Ireland
  • Giant Tours Ireland                 
  • Irish Rugby Tours
  • Pearse Lyons Distillery
  • Silverdale’s Ireland