Targeting luxury travel business for the island of Ireland

Tourism Ireland and partners attend International Luxury Travel Market Asia Pacific 

Three tourism businesses from Ireland joined Tourism Ireland at International Luxury Travel Market (ILTM) Asia Pacific in Singapore. 

ILTM Asia Pacific is an invitation-only event for the global luxury travel industry – attracting more than 800 influential luxury travel advisors and decision-makers from the Asia-Pacific region, and elsewhere around the world, who design unique, luxury travel itineraries for their high net-worth of international clients. Luxury travel editors and journalists from international publications are also in attendance.

The four-day event involved a programme of bespoke one-to-one appointments and networking sessions and was an excellent opportunity for the tourism businesses from Ireland to meet, and do business with, the influential travel advisors and journalists. Around 240 commercial meetings were scheduled to take place on the Tourism Ireland stand at the event. 

David Boyce, Tourism Ireland’s Head of Business Events and Luxury, said: “Our participation at this year’s ILTM Asia Pacific was an excellent opportunity to showcase the superb luxury tourism offering right around the island of Ireland – from our boutique hotels, castles and luxury resorts to our rich culture and heritage and not forgetting our world-class golf and superb culinary scene.

“The format of one-to-one appointments provided an excellent opportunity for our partners to network and do business with new and established luxury travel buyers from the Asia-Pacific region, and elsewhere around the world – ensuring the island of Ireland is ‘top of mind’ for them when recommending destinations to their clients.”